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Concept of ATE | Show Concept & Plan | Style Analysis | Logout | Login | [user-data field_name="Last Name"]'s Dashboard.|

Section 3:  Happy Discovering

First and Foremost, thanks for your interest in Q&A.  The New Ask The Expert (ATE) show, Q&A, is scheduled to Air January 11th 2020.   As of right now, it will either debut on ESPN 580 AM Sundays at 9:00 AM or on WDBO News 96.5 FM.     There is still work to do, but the framework and concept are set.

Quick Overview Of Show Concept:

The concept Q&A is simple.  Create a place where listeners are educated, inspired and encouraged to improve their home from the inside and outside. It will be a place homeowners turn to get those questions answered by the trusted Pros.  So, the question is, how do we take the concept to work as a team, and meet both Lowes and Paramount's marketing goals. So, the key to involving Lowes as a national sponsor in, is quite simple.  Lowes must recognize the Ask the Expert Platform is not geared like radio commercial campaign. It's unique. It’s a balance, a dance, between indifference and suggestive marking.  In a nutshell, it can't sound like a 40 minute infomercial with an agenda.  Here is why:  The Central Florida consumer is smart.  They hate to be sold, but they love to be helped. They love a great navigator, and they love a great narrative.

Quick Overview of Sponsorship Sponsorship: 

What I and WDBO desires is simply put: A single sponsor driven show.  Single Sponsorship will ensure Lowes has a platform for messaging, and place where all things lead back to Lowes. Simply put:    Lowes will have a platform within a market Home Depot does not .  Sponsorship ensures that, both on the radio station and on the show. So let's get you caught up to speed, and let me show you how together we can achieve more.  .

Quick Overview Single Host Format:

Single Host Show.  A single hosted show consists of a host and a producer.  There are 52 shows in a calendar year, and each show is an hour long with 38 – 40 minutes of talk time. Each show has a beginning, middle, and end which is broken down into four segments separated by commercial breaks.

The general design of this host style show is thought provoking and highly suggestive, but effective.    We like to call it the 3 big things you need to know.  An example of a generic design and topic is sketched out below.  Keep in mind, it is a call in show.  Depending on the number of callers, sometimes, all planned elements do not get covered.  The key would be to answer the question and move quickly back to plan.

Here is how it works:  The Design

Let's say Lowes wants to increase the paint department revenue stream and wants to target the DIY crowd.   Below is an example outline of how Lowes and Q&A can work together to style the show to achieve that goal.

Each show is approximate 36 - 40 minutes and divided into four segments with commercial breaks.

  1. Segment 1:  12 - 15 Minutes.
  2. Segment 2:   4 - 6 Minutes
  3. Segment 3:   12- 15 Minutes
  4. Segment 4:    4 - 6   Minutes

Segment One:  12 -15 Minutes 

The Intro:  Good Morning Central Florida. It is Sunday and your listening to the Q&A radio show.  You got a home improvement question? Then chances are we have a answer.   It does not matter if you’re a DIY'er or the Pro.  There no question too big.  No question too small.  “Q&A” is here to get those questions answered from the outside to the inside of your home.  I am your host, Kip Hudakoz, the owner of Paramount Fencing.  That kind intelligent person in a place where knowledge is power.  So ask and be inspired.  Dare to dream, but when you do, show some love to Lowes Home Improvement, because they were kind enough to sponsor this whole show.

Show Topic Revile:   There is more to Painting That Room Than Picking A Color.  How many times have we taken on a project and have gotten in the middle and said, "Man I should of put a little more thought into this project. I should have slow down," drive back to the home improvement store.  How many times have we painted a room and said I liked it, but... Give examples for 1-2 minutes. Well, there is an answer.  Here are 3 Big Things that will assist in making that  next paint project a bigger success. 

The Number 1:   Think Like Pro.  Painting is a Process.  10 Minutes.

  1. There is more to Painting than picking a color. Painting is a process.
    1. Understanding Everything in Life Is A Process. Know the Different Types of Paints.
      1.  What is process. (2 Minute)
      2.  Use the A – Z approach: prep to clean up (5 --6 Minutes).

Commercial Break:  Well. Central Florida we got to take a break.  I'm your host, Kip HudaKoz, and your listening to Q&A.  Remember, if you need a fence, find us on the web at Paramount Fencing.com.  If your headed to the home improvement store chose the blue sign. The Lowes Team will get those questions answered and everything needed to make that project a success.    Now, It's time for Dave Wall and WDBO's 3 Big Things you need to know.

Segment Two:  5 Minutes 

B.  Ever want to know what is all involved in a home improvement project?  Go to YouTube. Do what I do. Type in five simple words, Topic “Lowes How To Video Library”.  They really thought out the process and made it easy for you.    Explain in detail.  They made printable lists to make it simple.

Commercial Break:  Well, Central Florida we got to take a break.  I'm your host, Kip HudaKoz, and your listening to Q&A.  Remember, if you need a fence, find us on the web at Paramount Fencing.com.  If your headed to the home improvement store chose the blue sign. The Lowes Team will get those questions answered and everything needed to make that next project a success.    Now, It's time for Dave Wall and WDBO's, 3 Big Things you need to know.

Segment Three:  12-14 Minutes 

The Number 2:   Think Like The Pro.  Understand What You're Painting. 

    1.  What are you painting, where it is located in the house: West facing "Anything" in the state of Florida is tough on paint.
      1. Give example why you need to know: Don't overstate the obvious. Fade protection.
      2. Measure Walls.   2 Minutes
    2. Pick The Right Sheen.
      1. High Gloss sheen and west facing window:
      2. Flat Sheen:   Got kids, eggshell base paint. 2 Minutes
    3.  Making a list of all the things your need:  (Avoid Multiple Trips, Hint: Lowe's Checklist).

Commercial Breaks:  Well Central Florida we got to take a break.  I'm your host, Kip HudaKoz, and your listening to Q&A.  Brought to you by Lowe's Home Improvement.  Remember, if you need a fence, find us on the web at Paramount Fencing.com.  If your headed to the home improvement store chose the blue sign. The Lowes Team will get those questions answered and everything needed to make that project a success.    Now, It's time for Dave Wall and WDBO's those 3 Big Things you need to know.

Segment 4:  5 Minutes 

The Number 3:   Think Like The Pro.  Make a Plan .

  1. Make a list: Prep, Steps, Purchasing
  2. GO. To Lowes.

The Close: That was the fastest hour in radio. Now. Want to know more about today's show?  Go to CustomFenceOrlando.COM and become a member today.  I promise. It will save you more money, time, and a whole lot of aggravation.  My name is Kip HudaKoz, that fence guy, hosting the show.   Need a good quality fence a call us at 407.341.2720    Now, most importantly, if I have inspired you and you're on the way to the home improvement store, do yourself a favor. Drive past the orange sign and head straight to Blue one.  Because the Lowes Team is standing by waiting to get those question answered. Your listening to Q&A.   See you next week. I am heading to Lowes.

Different Tools That Can Be Used.

Lets say Lowes wants to increase their number of pro contractors, the 3 big things would remain, but we make the point in a different way.  We bring in a special guest and have more of a discussion then and an advice oriented show.   I can't express enough I would love have Art Lucas discuss with me the journey of Paramount Fencing.  That is a story that needs to be told.  A specialist from any Lowes Department or Manufacture can guest appear as well.

Let's say Lowes is having a how to clinic, the 3 big things would remain, but create an atmosphere of help.  Create a help desk in the store and broadcast live on location  The store manager could bring members of the install service or his best pro contractors.


Weekly Show Topic Plan:

January:   All About Wrapping up Those Winter  In Home Projects

  1.  Introduction of Show: What is Q&A All About
  2.  Making Sense of The Holiday Mess:  Garage, Closet, Storage Organization.
  3.  Summer Project should Complete Before Spring:  Caulking Window, Door Sweeps, and Weather Stripping
  4.  Reducing Power Before The Florida Heat Hits:   #1 LED Lighting and Attic Insulation.

February:  All About Spring Project Prep.

  1. All Great Things Start With A Plan:   Take a walk around the house make list inside and out.
  2. There is A difference between What We Want Need:  Priority of Spring
  3. All About Project Organizations:  The a list and check it twice, no more, the power of the smartphone. Lowes App...
  4. How to Stretch The Spring Project Dollar:  Put Technology To Work.
  5. Get Ready Spring is Here: Follow along spring DIY it yourself Project. TBA

March:  ALL About Those Spring Based Projects. 

  1.  Tackling Mulch Beds:  How to Clinic  Remote Broadcast Live From A Lowes Garden Center
  2.  Sprucing up That Back Yard:  Dear to dream.
  3.  How To Find a Good Outdoor Service Company:  Landscape and Fencing.

What I need From Lowes. 

Lowes as a single sponsor would be nice, and person to coordinate Lowes Marking Goals on a weekly basis.  If you have any questions, feel free to call me on my cell or email me.

Kip HudaKoz: 407.619.0015 | [email protected]

 

 

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