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Section 1: Happy Reading
Quick Intro: Why I Am A Member OF The Ask The Expert Radio Team
As a small business owner, I understand one important concept. Consumers are hungry and starved for information within the Central Florida Market Place. That is why I created online education-based resource-tools called Customfenceorlando.com, and Customfenceoviedo.com. Each site contained an Ask The Fence Professional web-based resource tool which assists the consumer in separating fence fact from fence fiction.
Then came Hurricane Irma in 2017. Anyone who had a truck, tools, and a one-page website became a fence company. The amount of disinformation entering the Central Florida Marketplace was astronomical, and the homeowners were getting screwed and ripped off. In 2019, I took my message to the airwaves; however, I quickly realized 30 or 60-second commercials are not an educational tool, and very expensive.
Then came Ask The Experts Radio (ATE) – Like the old business adage suggests, “Can't outspend your competitor? Well then, out-talk them”. That is exactly what the ATE platform provides: 38 – 44 minutes of the uninterrupted airwaves where the consumer can be educated, products can be branded, all while I accomplish my company’s and other companies marketing objectives. A win-win, and a cost-effective tool.
The response from ATE and WDBO and WFLA listeners has been great and has become my best marking tool off the airways. Bottom line, consumers are converted to customers and customers converted to loyal fans of Paramount Fencing and it's sponsors.
A Quick Overview: WDBO, ESPN, and WFLA
WDBO create some version of an Ask The Experts (ATE) show over 32 years ago as the first of its kind, call-in advice radio programming. WDBO has been a brand in Central Florida for 96 years. ATE is beachfront real estate when comparing radio stations. Being a WDBO Expert elevates the advertiser and sponsor head and shoulders above a “ regular” advertiser within the Central Florida Market. Most experts are paid Advertisers, but most of those Experts are with ATE for years at a time. Attorney Tom Olsen and The Magic Mechanic, are in year 32 with WDBO. Quite simply, the most lucrative homeowner audience in Central Florida TRUSTS the Experts.
The concept of ATE as a sponsor-driven show, with a locally based business owner as of the host, already exists in various forms on WDBO and ESPN. The Magic Mechanic has his own business, does the show, but it is multi sponsor-driven. The same with Garden Rebel, Robert Venson Sims, (also on for 32 years ). ATE has not had a single sponsor-driven show, but I seek to challenge the norm.
WDBO, News 96.5 FM Listener Base:
The official Nielsen Ratings show 205,000 listeners in Seminole, Orange, and Osceola. WDBO estimates another 160,000-175,000 in other counties. Key listenership is 35-64 of age but goes beyond and 82% of listeners are homeowners, which is the highest in the market. Broadcast Area: 100,000 Watts covering ten different counties. The frequency reaches 9 different counties: Marion, Volusia, Seminole, Orange, Brevard, Osceola, Polk, Lake, and Sumter.
Same Radio Station Host As: Sean Hannity and Clark Howard.
ESPN, 580 AM Listener Base:
The official Nielsen Rating show 59,300.00 responsive and passionate Adults 18+ Tune to ESPN 580 Orlando Every week for the best sports content. The Key listenership is 35-64 of age but goes beyond that. The key advantage is 77% of listeners are males of which 54% are homeowners and white-collar workers. The frequency reaches 9 different counties: including Seminole, Orange, Osceola, Polk, and Lake Counties.
News Radio WFLA Orlando 93.1 and 94.1 FM and 540 AM:
Like WDBO, the listenership and ratings are the highest in Seminole, Orange, Osceola, and Lake counties. Key listenership is 35-64 of age, of which most are homeowners. The key advantage is the show broadcast simultaneously on 93.1 and 94.1 FM, 540 AM, and 107.7 HD3.
Broadcast Area: 50,000 Watts covering ten different counties. The frequency reaches 9 different counties: Marion, Volusia, Seminole, Orange, Brevard, Osceola, Polk, Lake, and Sumter. Same Radio Station Host As: Glen Beck and Dave Ramsey.
Custom Fence Orlando and Custom Fence Oviedo:
Currently, both Custom Fence Orlando and Custom Fence Oviedo possess approximately 15,000 distinct monthly users and are visited by 4500 new users each month. The key readership is 44 - 65 of age. The key advantage is the majority of visitors are homeowners looking for services directly related to indoor and outdoor home improvement projects.
Q&A Potential Listener Base.
Q&A would air Sunday at Eleven AM. As a result, the potential listener base would be people going/coming to church, Do it yourselfers on the way to the store. Business Owners who are working too hard. In other words, the same lucrative audience as during the week, just fewer of them. HOWEVER, because WDBO has a Home Improvement bias on the weekends, a HIGHLY targeted group.
Cheaper than any effective radio commercial campaign.
With Blue Team's help, I know we can build great things together.
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